Step 1: Go to Meta Ads Manager

Visit Meta Ads Manager and click “+ Create” to start a new campaign.

Step 2: Choose the Campaign Objective

Select “Leads” as your campaign objective. This tells Meta that your goal is to collect contact information.

Step 3: Set Up Campaign Details

• Name your campaign (something easy to track).
• Toggle on or off A/B testing and Campaign Budget Optimization (CBO) based on your needs.

Step 4: Define Your Ad Set

At the ad set level, configure the following:

• Conversion Location: Choose Instant Forms.
• Facebook Page: Select your business page.
• Budget and Schedule: Choose daily/lifetime budget and campaign duration.
• Audience: Define your ideal target (custom audience, lookalike, or detailed targeting).
• Placements: Choose Manual Placements if you want control over where the ad shows (Facebook, Instagram, Stories, etc.).

Step 5: Create Your Lead Form

This is the heart of your lead ad.

Click “+ New Form” and configure:

• Form Type: Choose More Volume (shorter, easier) or Higher Intent (adds a review step).
• Intro: Add a compelling message and image/video.
• Questions: Choose from standard questions (name, email) or add custom ones.
• Privacy Policy: Paste your policy URL and link text.
• Thank You Screen: Add a short confirmation message and optional link (e.g., to your website).

Pro Tip: Keep your form short and mobile-friendly.

Step 6: Create the Ad Creative

• Format: Choose single image, carousel, or video.
• Primary Text: Craft a compelling caption.
• Headline: A strong call to action (e.g., “Get Your Free Quote”).
• Call to Action (CTA): Choose “Sign Up,” “Get Quote,” “Learn More,” etc.
• Media: Upload eye-catching visuals or videos.

Step 7: Review and Publish

Double-check your setup and click “Publish” when you’re ready. Your ad will go through Facebook’s review process, which usually takes a few hours.